The Center for Design Innovation shared the tape of a rare speech recently that I thought was a fascinating snapshot of the transitional period from mainframe to personal computing. Jobs is typically charismatic in the speech, begging the attending designers to help Apple make computers that actually look good.
This speech comes courtesy of a link inside 9to5Mac’s preview of Walter Isaacson’s Smithsonian cover story via Don Lehman.
“By 1986, we’re going to ship more computers that automobiles in this country,” Jobs said, adding that 3 million would be sold in 1983 alone.
“One of the reasons I’m here is that I need your help,” says Jobs. “If you look at computers, they look like garbage. All the great product designers are off designing automobiles or off designing buildings. But, hardly any of them are designing computers.”
“We’re going to sell those 3 million computers whether they look like a piece of shit, or they look great,” he goes on. “It doesn’t really matter because people are going to suck this stuff up no matter what they look like. And it doesn’t really cost any more money to make them look great.”
Jobs stresses that computers are going to be this ‘new object’ that are going to be in our work and home environments. “And we have a shot to put a great object there…and if we don’t, we’re going to put another piece of junk object there.”
He also touches on the iPhone computing revolution, saying that “one of these days, when you have portable computers with radios stuck in them, you’ll be walking around Aspen and [retrieve your messages].”
He also talked about an MIT experiment that would eventually become Google’s StreetView feature.
“If you’re going to try, go all the way. Otherwise, don’t even start.”
- Charles Bukowski
For the launch of the high quality TV channel TNT in Belgium a button was placed on an average Flemish square of an average Flemish town near a sign with the text “Push to add drama” that invited people to use the button. Then they waited…
Discover here what happened.
The Freshest are proud to present a brand new series of “Live Sets” exploring the untapped potential of performances between DJs and musicians.
The concept behind this series is to challenge the boundaries of DJing and push the envelope by breaking down the interaction of the performer and the track and rebuilding it from scratch.
Absolutly incredible 3D street painting of a LEGO Terracotta Army. The guys behind is Planet Streetpainting, which is a collaboration of street artists based in the Netherlands. They created this crazy drawing during the Sarasota Chalk Festival in Florida for Pavement Art Through the Ages.
Superb self promo!! Created by Cãoceito + Burdman who provide artwork and packaging for musical projects! Here you see how album covers (vinyls, in this case) enable people to ‘listen with the eyes’!
Concept : Cãoceito & Burdman
Directed by : Moopie
Post Production : Moopie
Motion Design : Moopie
Place : Matéria Prima
Music : Parenthetical Girls – Doughnut
Directed by : Zach Shields
Producer : Kathleen Heffernan
Exec Producer : Michael Dougherty
DP : Ross Riege
Animation : Jen Sapanski
Editor : Jeff Yorkes and Zach Shields
Art Director : Ryan Dougherty
Color and FXs : Marc Steinberg
Monica Costumes : The Jeans
Darren Costumes : Mike Wannenmacher
AD : Jed Hathaway
PA : Lisa Shields
PA : Colin Waite
Guy : Darren Le Gallo